The design was a blend of modern aesthetics and technological storytelling. The central feature was a display of the latest Pirelli tyres, including a special focus on the new sustainable models. The cutting-edge materials and processes used to reduce environmental impact were highlighted with multimedia displays detailing initiatives in the P-Zero-E Sustainability Zone. An exploration table featuring large touchscreens in the centre allowed visitors to explore materials, stories and processes. Material samples of the raw natural rubber and recycled compounds were presented for guests to touch and feel.

The stand was designed with a sleek, futuristic look, using eco-friendly materials to align with the sustainability theme. The VIP area offered a relaxed private and comfortable setting for executives and guests to discuss business and enjoy the festival, the brief also requested a dual purpose for this space as a space that could be quickly turned around as an area for media presentations from Pirelli executives.

The Pirelli stand was a huge success and drew significant attention and constant footfall throughout the festival. The focus on sustainable tyre technology resonated well with both the public and the media, enhancing Pirelli's reputation as a leader in environmentally responsible innovation. The display of the latest tyre models was well-received, generating interest and inquiries from car and bike enthusiasts alike.

The VIP area facilitated valuable interactions, offering Pirelli executives a premium space to engage with key stakeholders and guests. The racing simulators were a popular attraction, providing an exciting and immersive experience that highlighted the performance capabilities of Pirelli tyres. Overall, the stand effectively communicated Pirelli's brand values and technological prowess, leaving a lasting impression on festival attendees.