For five years, Lotus’ brief to us for their Goodwood stand has stayed essentially the same. It has to be the biggest and best, visible across the Goodwood site. And they want us to deliver rich sensory experiences – every visitor to Lotus can get up close and personal with the cars, without being asked to stay behind barriers or keep their fingers to themselves..
It’s a brief that’s music to our ears: we’re always looking to push harder, re-think what’s possible.