Spinning the dial to ‘max’ for Lotus’ 75th anniversary

For six years and from their re-entry to the festival in 2018, we have designed and produced the Lotus stand at Goodwood.

Lotus Cars’ presence in the world of Automotive has continued to grow year on year and since 2019, Lotus’ brief to us has been essentially the same. They want the biggest and best stand, visible to everyone, from everywhere on the Goodwood site.

The stand must encompass rich sensory experiences, with each visitor of any age to be able to dream their dreams in the cockpit of a high-performance car. With a no-barrier policy all guests must be able to get up close to the cars and not look on from a distance.

Each year we’ve pushed harder and made the impossible happen. Our challenge for 2023 was how to create a stand even bigger, even better and a suitable platform to stage the celebration for Lotus’ 75th Anniversary.

It’s no easy task creating an immersive outdoor experience for all comers in the unpredictable British weather, but who wants life to be easy? At Connect Live we prefer bold and exciting, and we pride ourselves on doing something fresh for Lotus each year, creating an attention-grabbing presence and consistently challenging ourselves.

From the nuts and bolts of installing huge LED walls running the length of the stand to creating bespoke rolling content, designing hospitality worthy of their VIP customers, merchandise areas and effectively staging the cars we handle every aspect – from the initial stand concept to the last flight case being wheeled onto the truck on the final day.

The 2023 Lotus Goodwood stand was the biggest, the most visible and the most talked about stand at the show. With featured product launches, media interviews and celebrity appearances. The space was buzzing from the moment the show opened to when the gates closed.

All internal stakeholders were delighted with the response from fans, prospects and customers alike. Positivity from the team at Lotus and the visitors proved solidly that we succeeded in our quest.