Electrifying the Future: Discovering BYD and Yangwang at Goodwood

BYD needed an innovative and eye-catching stand to showcase their diverse range of vehicles and introduce their new premium brand, Yangwang for the first time at the Goodwood Festival of Speed. Working with We Are Nameless and spanning a vast 50m x 25m footprint, the stand required careful planning to ensure effective engagement across all areas. The brief highlighted the necessity of utilising advanced technology, including large LED screens, to provide dynamic visual content and interactive experiences for visitors.

The goal was to create a visually stimulating and playful environment that would captivate and entertain visitors while showcasing BYD's commitment to technological innovation.

The design of the stand incorporated cutting-edge technology to enhance visitor engagement and brand storytelling. Large LED screens were strategically placed throughout the stand to display high-definition videos, live feeds, and digital presentations, highlighting the features and benefits of BYD's electric vehicles.

The BYD area was designed with a modern aesthetic, featuring interactive touchscreens that provided detailed information about the car models and their sustainable technologies. The upper-level VIP area offered a luxurious space for executives and special guests, equipped with additional LED displays for exclusive content and a panoramic view of the entire stand.

The Yangwang section was a crowd favourite, featuring a captivating "dancing" performance by the U9, synchronised with dynamic lighting and video effects on surrounding screens. The U8's off-road display was enhanced with virtual reality elements, giving visitors a fully immersive experience.

The BYD and Yangwang stand was a standout attraction at the Goodwood Festival of Speed, successfully leveraging technology to create an exceptionally engaging and memorable experience.

The large LED screens drew in crowds with stunning visuals, effectively communicating the innovative aspects of BYD's vehicles. Interactive and VR elements provided visitors with a hands-on understanding of the brand's technological advancements. The VIP area offered a premium experience, facilitating high-profile interactions and enhancing BYD's image as a leader in electric vehicle technology. Overall, the stand's design and execution exceeded expectations, attracting significant attention and reinforcing BYD's reputation.