The goal was to create a memorable and impactful event that created excellent media engagement which would in turn lead to positive articles and interviews around MG's innovative advancements and the new GTS.

We transformed Brooklands Studio into an elegant and engaging space and the perfect backdrop to display the two models.

The venue was split into two areas, a pre reveal lounge where the the MG Cyberster was on display and created a talking point hwile guests enjoyed some refreshments. We kpot the lighting low providing an air of mystery prior to the main attraction. The guests then moved in the nieghbouring space where the GTS and the EXE 181 were strikingly lit against the backdrop of an imposing LED screen showing display dynamic content. It was here that the team presented followed by a welcome opportunity for the guests to chat to the design team while interacting with the cars.

The studio space was created to ensure smooth media interactions and high-quality photo opportunities. We managed all aspects of media hosting, from arranging gourmet catering to coordinating seamless transfers for the attendees. The event's design and execution aimed to leave a lasting impression on the media, generating excitement and positive coverage for the new models.

The exclusive preview event for the EXE181 and Cyber GTS at Brooklands Studio was a resounding success and created a significant amount of hugely positive press which provided a perfect teaser to both cars being displayed in MG’s stand at Goodwood. Media representatives were able to capture exclusive content, thanks to the optimized lighting and display setup.

The event effectively communicated MG's vision for the future, generating significant media interest and positive coverage in many media publications.