MG Motors tasked us with creating an impactful and memorable stand at the Goodwood Festival of Speed to celebrate their 100th anniversary and to showcase a number of stunning reveals that would take place during the festival. These would include the unveil of the all-new HS petrol and plug-in hybrid (PHEV) models, the dramatic glocal debut of the MG Cyber GTS Concept and the dramatic first glance of the EXE181 EV land speed record concept.
The stand also needed to showcase the arrival in the Summer of Cyberster, a new generation of performance car that marks an electrifying milestone in MG’s storied history.