Innovating Engagement: McLaren's First Fully Virtual Retailer Conference

McLaren Automotive have hosted many Global Retailer conferences in the past but this year the request was for a fully virtual event, leveraging cutting-edge technology to engage their global audience. The event was to be hosted at Brooklands Studio, with the primary objectives being the reveal of two new cars and an in-depth, detailed walk-around of each model. Additionally, the conference needed a dynamic virtual background for the main presentation, creating an immersive and engaging experience for viewers. Key management presentations were to be filmed and edited to ensure a seamless "as live" conference.

The final product was to be delivered through a custom webpage with a built-in player platform, allowing attendees to interact with the content in real-time and on-demand.

We designed a state-of-the-art set at Brooklands Studio, meticulously crafted to showcase McLaren’s latest models. The setup included two prominent areas for the car reveals, each equipped with high-definition cameras and lighting to capture every detail of the vehicles.

A virtual background was developed for the main presentation, providing a visually engaging and dynamic backdrop that could adapt to different segments of the conference. Key management presentations were filmed in high quality, with careful attention to audio and visual clarity. The entire event was edited to flow seamlessly, simulating a live experience. We built a custom webpage featuring an integrated player platform that allowed for interactive elements, such as Q&A sessions and real-time feedback, ensuring an engaging and immersive experience for all attendees.

The McLaren Automotive Virtual Retailer Conference was a groundbreaking success, setting a new standard for virtual automotive events. The reveals of the two new cars were met with enthusiasm and acclaim, with the high-quality visuals and detailed walk-arounds providing an in-depth look at the vehicles. The virtual background and dynamic presentation elements kept the audience engaged throughout the conference.

The custom webpage and integrated player platform facilitated a smooth and interactive viewing experience, with attendees praising the ease of access and interactivity. The event successfully reached a global audience, enhancing McLaren's brand presence and demonstrating their commitment to innovation and excellence. Overall, the virtual conference not only met but exceeded expectations, providing a blueprint for future virtual engagements.