We created a space where guests could watch presentations in a comfortable and relaxing space synonymous with the stunning surroundings of the beautiful Maybourne Riviera hotel followed by the opportunity to engage with the McLaren team and learn more about the Artura. We designed artistic totems which displayed striking images of the car amongst plinths holding parts of the car that provided further discussion points.

The additional space was a local private members golf club where guests could stop for some well earned refreshment midway through their drive in the Artura. We provided signage along the way to ensure a seamless guest experience and dressed the space to effectively showcase the McLaren brand.

The global test drives of the McLaren Artura Spider at the Maybourne Riviera Hotel were a resounding success, leaving a lasting impression on all attendees. The event provided both an immersive environment for presentations, with high-quality audio-visual elements that captivated the audience. The spec areas allowed guests to interact with material samples and explore customization options, enhancing their connection to the vehicle.

The strategically placed signage ensured smooth navigation and convenience during lunch. Our dedicated onsite support ensured that all aspects of the event ran smoothly, addressing any operational needs promptly. The combination of a stunning venue, meticulous planning, and high-quality execution showcased the McLaren Artura Spider in the best possible light, reinforcing McLaren's reputation for luxury, innovation, and performance.