Classic Team Lotus wanted to use the once-in-a-lifetime occasion to lavish some extra love on the Lotus family –  employees, loyal long-standing customers and classic car collectors. After many years working with Lotus we’re almost family too, so we’re proud that the CTL team trusted us enough to give us a pretty open brief for an enhanced programme for this elite band of VIPs.

Special requests from stakeholders gave us some tight bends and tricky stretches to negotiate. But we crafted a schedule that gave 200 special guests time to go trackside for the hypercar reveal, watch Fittipaldi put it through its paces and enjoy the aerobatic display and the drive-past of Type 72s from half a century ago.

And we added in a session in the Lotus design studio, a deeper design-dive and factory tour, as well as a chance to network with engineers in the Lotus Hub; after all, many of the guests were designers themselves. Later, there was a gala dinner, seated among the heritage centre’s priceless memorabilia.

It’s a sign of Lotus’ trust in our know-how that they gave us the green light to bring heavy lighting rigs and sound equipment amongst these irreplaceable artefacts. It meant we could deliver a spectacular audiovisual experience and create a truly memorable celebration.