Connect Live designed and delivered a striking multi-level, modular stand that combined strategic storytelling with technical precision.

At its heart stood a custom-built, fully anamorphic LED column - a first for Bauma - wrapped in bespoke content engineered for maximum visual impact. Using 3D previews and advanced content mapping, the animation was created to distort and resolve perfectly from key viewpoints, transforming the structure into a moving narrative of progress and innovation.

The modular stand architecture supported various audience needs - from immersive presentations to focused meetings - all while reinforcing a bold, unified Fortescue brand identity. Every layer of the build was integrated: dynamic lighting, video control systems, content creation, and in-person experience design were all handled by Connect Live’s in-house team.

The result was a show-stopping presence that genuinely turned heads at Bauma 2025.

Fortescue’s stand stood out as one of the most technologically advanced and visually compelling spaces at the show - widely praised for its innovation and polish. The anamorphic LED installation drew significant footfall and social media attention, while the modular layout ensured meaningful conversations across audience types.

This activation marked a first for Bauma - the debut of a fully anamorphic screen wrap - and cemented Fortescue’s position as a forward-thinking, high-impact player in the industrial tech space. It also underscored Connect Live’s ability to combine creative ideas with engineered delivery at scale.