In collaboration with We Are Nameless, we converted the hall into a fully immersive environment. Upon entry, guests were greeted by a interactive walk-through before entering the space with 20-meter LED backdrop featuring custom generative content, setting the tone for a visually dynamic event. The experience included walk-through areas that highlighted key features of the BYD SEAL U DM-i, such as vehicle-to-load technology, demonstrated through various on-display cars.

Following the product launch and evening party, the venue was expertly reconfigured overnight for a UK dealership meeting. We managed the transition seamlessly, handling all content, coordinating speakers, and ensuring a smooth flow of presentations throughout the second day’s event.

The launch was a huge success, providing an immersive experience that left a lasting impression on attendees. The use of latest creative technologies and interactive demos effectively showcased the BYD SEAL U DM-i's cutting-edge technology.

The quick overnight transformation into a UK dealership meeting was executed flawlessly, with the content and speaker management contributing to a highly professional and productive session. Feedback from both the media and dealership representatives was overwhelmingly positive, solidifying the event's success and reinforcing BYD’s position in the market.