Aston Martin Vantage Global Test drive

The Vantage global test drive

Aston Martin needed a premium hospitality space at Monteblanco Circuit for the global media launch of the Vantage. The goal was to transform an outdated pit garage into a space that reflected the brand’s elegance while providing areas for dining, product showcases, and media content creation. The setup needed to enhance the driving experience and leave a lasting impression on attendees.

Engaged by Ultimia, we created a bespoke pit layout featuring an immersive entrance tunnel, a branded outdoor pergola with decking for dining, and elegant interior spaces for product showcases and briefings. A dedicated media area ensured high-quality content production. The design balanced luxury with functionality, seamlessly integrating Aston Martin’s identity into every element.

The event delivered an exceptional blend of performance and luxury, garnering widespread media praise. The thoughtfully designed spaces enhanced guest experiences, while high-quality media content showcased both the Vantage and the event’s meticulous execution, reinforcing Aston Martin’s position as a leader in luxury automotive experiences.

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