Six days to create a parallel universe

We knew this one would have us burning the midnight oil. “Evoke the spirit of the V12 for 300 VIP guests inside the Aston Martin factory at Gaydon. Immerse them in the sights and sounds of a burn on the open road and celebrate the V12’s unique heritage. Give them a feast for every one of their senses and leave them with memories they won’t forget. Oh, and don’t interfere with production.”

In just six days we built a journey through the factory, complete with an 80m walkthrough flanked by car shells to explore and filled with music and the distinctive sounds of an Aston Martin V12 revving for action. With robots, lightshows and soundscapes this long tunnel gave guests a totally immersive experience. Then they emerged, blinking, to share in the V12 reveal and a gourmet meal prepared by a Michelin-starred chef.

It’s a project like no other in terms of its vision and its logistics. We installed hundreds of lights and miles of rigging and other infrastructure, all without getting in the way of factory employees and robots. We developed a plan to satisfy the stringent Gaydon health and safety protocols, installed our own generators so we didn’t take power from manufacturing operations and erected a welfare tent outside to keep our huge team safe, well and firing on all cylinders. It’s a tribute to our clients at Aston Martin that they trusted us and gave us our head to reimagine what’s possible inside a working car factory.