Featured Works

NEW YORK 570S LAUNCH

MCLAREN

Brief

One of our Automotive clients attended the New York Motor show in 2015 and as well as designing the stand and producing the press conference, the client asked us to produce an event which would act as a private pre-reveal of the car to VIP Media and customers in a separate location.

What we did

We looked at a number of locations in the city and finally chose Location 05, it was a clean, white studio space which provided an effective blank canvas for the event set up, it was also located close to the motor show venue.

We suspended large prints encased in acrylic from the ceiling which acted as effective space dividers as well, with modern striking furniture and a large bar we transformed the space to showcase the clients brand. We built a circular plinth on which the car was displayed and a seamless white wall with a large LED screen which acted as the backdrop for the presentations. The car was revealed using an overhead mechanism which removed the silk from the car which then disappeared into a tube above.

We worked closely with partners to ensure all catering, logistics and guest management high standards were maintained throughout the event and with the addition of some exciting entertainment the event was a huge success.