LOTUS EVIJA VIP
To create an event to showcase the brand new Lotus Evija to VIP customers and guests before it’s official launch into the public domain. This meant we had to chose a event space that was inconspicuous but suitable to display the car in an effective and memorable way to both VIP guests and internal Lotus staff.
What we did
We chose a photographic studio space which gave the effect of a top secret location but with an edgy feel which worked as an exciting backdrop for the car. This was a two day event. The first day was used as a platform to introduce the new model to the Lotus retailer community with a conference followed by a group reveal. The following day was a number of 1:1 reveals for VVIPS and an evening event for 25 VIP guests with a champagne and canape reception. For the reveal itself we used a kabuki effect with a gauze hung from all four sides of a box truss which created an effective private screen for the car and allowed us to project the reveal footage directly onto the fabric, this coupled with a stunning lighting and laser show culminated in an impressive and powerful first reveal for the amazing Evija.