LOTUS 70TH CELEBRATION
Lotus’ official 70th anniversary celebration held in Hethel, Norfolk where 8,000 Lotus owners and enthusiasts were invited to their HQ to celebrate with a day of celebrations and world record attempts.
What we did
Working closely with local authorities and Lotus we delivered the event which included full outside broadcast around the site on LED screens and online, a 1,200 temporary seat grandstand, numerous Lotus club setups and all concessions. The Grand finale saw 700 cars take to Hethel track in celebration in a Guinness Book World Record Attempt.