GLOBAL RETAILER CONFERENCE
McLaren host an annual conference for all their retailers globally, this is an opportunity to present internally results from the year past and plans for the future. This invariably includes the first reveal of a new model. The brief was to create a stunning backdrop and stage for all presentations and the car reveal, a space for a formal dinner and break out rooms for sessions throughout the 2 days.
What we did
After an extensive venue search, we chose a hotel within a stunning country estate with beautiful spa and leisure facilities. The venue itself had a separate event space with a private entrance which allowed us to personalise the area with graphic display and our own furniture to create a familiar but impressive space for the guests to spend time in. We built a very large stage area with a creative backdrop and large LED screen to allow the reveal of two new cars but also a number of presentations throughout the 2 days. Using effective lighting design we could transform the space from an area where company information was presented during the day and then a gala dinner held in the evening.